Research. Reveal. Refocus

Yearly Archives: 2017

Law firms uncertain of return on marketing investment

June 5th, 2017 |

Marketing investment has uncertain returns for law firms. This is the headline from a survey of CMOs at 68 of the world’s leading law firms by consulting firms Calibrate Legal and Totum Partners (1). This timely report is further evidence of the need for robust metrics to inform marketing and business development (BD) strategies in law and all professional services firms.


Posted in Professional Services | No Comments »

Special Report: Market perceptions of IP firms listing on the ASX

May 9th, 2017 |

Report: Our special report into client and market perceptions of public ownership of specialist intellectual property firms is now available for purchase.


Posted in Professional Services | No Comments »

Attribute explanations for the beatonbenchmarks

April 24th, 2017 |

The following explanations of the beatonbenchmarks attributes are designed to highlight what matters most to respondents when they rate your firm. While the content of these explanations is largely intuitive, the relative weight given by respondents to the attributes’ constituent elements is useful in determining where to invest your firm’s effort.   To download the full explanation document, click this link:

Attribute explanations_beaton


Posted in beatonbenchmarks, Highlight, Professional Services | No Comments »

Enhancing the beatonbenchmarks with factor analysis

April 5th, 2017 |

Beaton has conducted a rigorous factor analysis of the attributes used in the beatonbenchmarks reports. This analysis uses contemporary data to group the attributes measured in our reports, making them easier to interpret and act on. 


Posted in beatonbenchmarks, Highlight, Professional Services | No Comments »

Excellent market research starts with a great brief

March 17th, 2017 |

The best market research starts with a clear brief. My post aims to help you, the client, write just such a brief. (more…)

Posted in Highlight, Professional Services | No Comments »

Hear the voice of clients

March 10th, 2017 |

In professional and personal life, feedback is like oxygen. Without enough oxygen, our bodies can’t function effectively. So too with feedback. Without feedback, the value we deliver to clients is sub-optimal. Like oxygen and our bodies, feedback is the essence of professional life. Feedback provides professional satisfaction and the means to improve and grow. (more…)

Posted in beatonbenchmarks, Client Choice Awards, Highlight | No Comments »

Celebration of professional services excellence

March 8th, 2017 |

The 2017 Client Choice Awards gala dinner and ceremony were a memorable celebration of professional services excellence. Some 300 representatives of firms, sponsors, and supporting associations gathered in Sydney on 7 March to applaud the Australian and New Zealand winners of 33 Awards for firms and practitioners. 

The Australian Financial Review and the beaton team congratulate the Winners and thank the Finalists for your efforts.


Posted in Client Choice Awards, Highlight, Professional Services | No Comments »

Maximise the profitability of your client portfolio

January 25th, 2017 |

A professional services firm has four client-related levers to pull to maximise its profitability.


Posted in Highlight, NPS, Professional Services | No Comments »

Making the cut in the Client Choice Awards

January 18th, 2017 |

Making the cut in the Client Choice Awards comments on the characteristics of those firms that will be announced as Finalists on 1st February*. 

It's the time of year when the online surveying for the Client Choice Awards has drawn to a close and our researchers are analysing the data. This year we have collected more than 16,023 ratings (a record) of firms in accountancy, law, IP specialist, consulting engineering, and management consulting firms in Australia and New Zealand. (more…)

Posted in Client Choice Awards, Highlight, Professional Services | No Comments »

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