Bill Taylor

Executive Director

In 1979, Bill founded Taylor & Associates, which became recognised and well-respected in attitudinal research and benchmarking studies in Australia, New Zealand, and the United Kingdom. In 2009, Taylor merged with Beaton, and Bill took on the role of Executive Director at Beaton. As a Visiting Fellow and member of the Corporate Fellows Program at the Hartford Graduate Center (USA), Bill lectured on the proprietary Strategic Performance Analysis (SPA) programme during the 1980s. Bill holds a Major (BA, Swin) in Psychology, is a Certified Management Consultant (CMC), a Qualified Practising Market Researcher (QPMR) and a Visiting Fellow of the Hartford Graduate Center (USA). He is also a member of the Australian Institute of Management Consultants, The Market Research Societies of Australia and the UK, The Australian Psychological Society and the Australian Institute of Company Directors.