Jelena Dodic

Account Director

In her role as Account Director at Beaton, Jelena manages client relationships, contributes to research development and consults on research projects. Jelena has held a number of senior research positions with global and national research consulting firms, including Ipsos, Chant Link & Associates and The Leading Edge. She has more than eight years of research and consulting experience, including academic research. Jelena holds a Ph.D. degree in Branding and Marketing and an honours degree in Commerce from the University of Melbourne. Jelena is a member of the Australian Market & Social Research Society (AMSRS), and is a Qualified Practicing Market Researcher (QPMR). She is also a Sessional Lecturer to postgraduate students at the University of Melbourne in the area of Marketing Research and Product and Brand Management.