Advanced analytics
At Beaton, we conduct complex small- and large-scale research for clients in B2B services.
We use sophisticated methods and software that improve the response rate and efficiency of the data collection. We are most commonly called on by clients to conduct online surveys, depth and quantitative interviews, and focus groups – online and face-to-face.
Once we have the right data, we apply a range of statistical techniques to interrogate it, including:
- CHAID analysis
- Cluster analysis
- Conjoint analysis
- Correlation analysis
- Correspondence analysis (brand mapping)
- Discriminant analysis
- Factor analysis
- Logistic regression
- Multidimensional scaling
- Multiple regression
- Structural equation modelling.
However smart the techniques, it is the critical eye of our experienced consultants that makes the real difference. From brief to delivery, we apply a strategic filter to all we do, ensuring that each engagement is on target to answer your critical questions – and sometimes to answer those you didn't realise needed asking.