

Beaton pioneered the prestigious annual BRW Client Choice Awards in 2005. Rather than being judged by a panel or through submissions, the Client Choice Awards are determined through quantitative research into the actual perceptions of firms' current clients, making them among the most sought-after awards in the professions. The research behind the Awards is that which informs Beaton's professional services benchmarking product.
Beaton Benchmarks – Life Insurance Intermediaries Study is the largest and most representative survey of advisers in the Australian and New Zealand markets, measuring how financial advisers rate the performance of life-risk insurance providers they have used in the last 12 months.
While the results of the study are confidential to the subscribing company, providers that rate extremely highly in this study receive a 5-Star Rating, which can be used in business communications to customers and other stakeholders. Usually only one or two providers receive the 5 Star Rating each year, and use of the rating is limited to providers who subscribe to that year's report.