Research. Reveal. Refocus

Beaton Benchmarks nears 200,000 ratings of firms in 10 countries

February 12th, 2013 |

In the past eight years Beaton’s benchmarking surveys have collected nearly 200,000 ratings of the performance of professional services firms by their clients. Beaton Benchmarks is by far the largest and longest running research of the performance and brand positions of professional services firms in the world.

More importantly, Beaton Benchmarks delivers a range of unique benefits to our subscribing clients based the most robust research design and our pedigree in business strategy consulting.

Beaton Benchmarks by the Numbers blue

The infographic tells the story in more detail. Beaton has data on how the clients of eight different professions across ten countries rate their client service experience and how these marketplaces view the brand positions of firms in these professions.

Over 150 professional services firms in these countries have benefited from our research – and the advice that goes with it. We have helped these firms identify and capture their best opportunities for sustainable growth, using our research in five areas:

Beaton Benchmarks reports

Examples of typical outcomes

1. Know your market

Understand how client demand for different types of professional services is changing in different client segments and for different types of work and tiers of firm

2. Win more work: How your clients buy services

Win more work by improved understanding of:
+ what's most important in winning new clients
+ what keeps our clients satisfied once they have
   engaged you

3. Win more work: How effective is your business

Win more work by improved understanding of how to:
+ prospect in the right places
+ improve your bid win/loss rate
+ priorities to improve performance of the BD function

4. Retain and grow your key clients

Retain and grow clients by improved understanding of:
+ how you perform on the measures that matter most
   to clients
+ how to deliver client service better than competitors,
   at a price that maximises your revenue.

5. Improve your client relationship management

Retain and grow clients by…
+ investing in the most effective CRM activities
+ becoming a trusted advisor with more of your clients
+ knowing which CRM activities have the most positive
   impact on clients

And Beaton Benchmarks is now a good deal better through our collaboration with strategy consultancies Gulland Padfield and Catapult Growth Partners in providing Beaton Benchmarks to law, accountancy and advisory firms throughout the world.   

Beginning with a PhD, a vision and a small team, Beaton and our international collaborators now develop and deliver cutting edge research, benchmarking and evidence-based strategy to the professions globally.

This post was researched and illustrated by Jarek Dobrjanski.

By George Beatonis a director of Beaton Capital and Beaton Research + Consulting. You can find George on Google+ at +George Beaton.

Posted in Beaton Benchmarks, Professional Services | Comments Off on Beaton Benchmarks nears 200,000 ratings of firms in 10 countries

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