Professional services are the final frontier for branding.
The period since the millennium has seen the rise of business development and client relationship management to drive competitive growth. The next era will see brand differentiation as the new battlefront in professional services for clients and talent. And the advantage will go to the first movers. (more…)
In 10 A & NZ professional associations once again support the 2018 Client Choice Awards, beaton expresses our appreciation to the 'full house' of major A & NZ professional associations that have affirmed their support for the 2018 Financial Review Client Choice Awards.
Marketing investment has uncertain returns for law firms. This is the headline from a survey of CMOs at 68 of the world’s leading law firms by consulting firms Calibrate Legal and Totum Partners (1). This timely report is further evidence of the need for robust metrics to inform marketing and business development (BD) strategies in law and all professional services firms.
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