Question: the terms ‘personal brands’, ‘product differentiation’, and ‘brand purpose’ are most likely to be heard:
(a) at a client meeting with a marketing consultant; or
(b) in a strategy committee meeting at a law or an accounting firm?
The savvy reader will have spotted the trick question.
In March each year since 2005 the Client Choice Awards have celebrated truly outstanding professional service firms, and now for the first time are also celebrating outstanding professional practitioners.
In this post Keith Dugdale, one of Australia's leading consultants on how teams and organisations improve the trust they have with their clients, captures the insights of three of the outstanding professional practitioners who won 2015 Client Choice Awards. They share their views on what it takes to be voted by clients as the best of the best. (more…)
One of my professors once flippantly remarked that in legal practice, the most amusement associates can have is giving juniors the task of checking inconsequential minutiae in a contract – and asking for it to be returned before they went home yesterday.
At once cruel and amusing, this is also a basic form of outsourcing: sending minor or mundane work to less experienced staff who operate at lower cost. (more…)
Professional services are the final frontier for branding.
The period since the millennium has seen the rise of business development and client relationship management to drive competitive growth. The next era will see brand differentiation as the new battlefront in professional services for clients and talent. And the advantage will go to the first movers. (more…)
I still recall the (somewhat tongue in cheek) advice I had from the senior partner of the firm I was with in the early 80s...
“When you send out a big bill, I mean an eye-watering bill, send it out on a Friday and don't come to work on Monday – let someone else take the call from the client".
Cynical? Yes, but symptomatic of most lawyers approach at the time. (more…)