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Research. Reveal. Renew

ANZ PSFs celebrate Client Choice Awards Finalists

February 26th, 2015 |

Today's round-up of the websites of Australian and New Zealand PSFs shows they are celebrating their Client Choice Awards Finalist status - big time! (more…)

Posted in Awards, Highlight, Professional Services | No Comments »

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What international law firms can learn about brand purpose from corn flakes

February 25th, 2015 |

This video post examines what international law firms can learn about brand purpose from corn flakes.

In four minutes I explain the answer – why brand purpose matters so much and why brand purpose will be critical to winning the differentiation war that is being fought by international law firms. 
(more…)

Posted in Brand purpose, Highlight, Law, Legal, Strategy | No Comments »

ACENZ congratulates member firms nominated as Finalists in the Client Choice Awards

February 25th, 2015 |

Beaton Research + Consulting is delighted to recognise the support ACENZ (Association of Consulting Engineers New Zealand) is giving to its member firms that have reached the Client Choice Awards Finalist stage. 

2015 is the first year in which New Zealand firms have competed in the annual Client Choice Awards, established in 2005, and now celebrated with the media partnership of the Financial Review.  

(more…)

Posted in Associations, Awards, Engineering | No Comments »

Four reasons professional services firms should maximise use of LinkedIn

February 24th, 2015 |

There are at least four reasons professional services firms should maximise their use of LinkedIn. When used as an integrated component of their business development and marketing toolboxes, LinkedIn enables firms to more readily achieve their growth and other new business goals. Here’s why. (more…)

Posted in Highlight, Professional Services | 2 Comments »

Lateral hires in BigLaw – the difference between success and failure

February 16th, 2015 |

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These are unprecedented times for partner mobility in the BigLaw part of the legal ecosystem, driven by clients, firms themselves and talent.

As firms reposition themselves for the new market dynamics summarised here and here by my colleagues Warren Riddell and George Beaton, respectively, there is a cascading of talent between the different law firm tiers:  (more…)

Posted in Law, Legal, Professional Services, Strategy | No Comments »

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