This post examines the difference between relationship and transactional surveys. My purpose is to give those interested in the research underlying Net Promoter Score® (NPS) a better idea of how to think about the types of data that each of these forms of survey captures. In particular, I discuss this in relation to NPS, as a firm's NPS score can be very different depending on whether the survey is about B2B relationship or B2B transactions. (more…)
Which firms have the highest relationship NPS of all? is a finding based on the mining of beaton's datasets gathered in our large scale surveys of the clients of professional services firms in Australia and New Zealand. Which firms score highest? What's this mean? And why do I refer to 'relationship' NPS in the title?
In Why 11 A & NZ professional associations support the 2017 Client Choice Awards, beaton expresses our appreciation to the 'full house' of major A & NZ professional associations that have affirmed their support for the 2017 Financial Review Client Choice Awards. (more…)
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