Marketing investment has uncertain returns for law firms. This is the headline from a survey of CMOs at 68 of the world’s leading law firms by consulting firms Calibrate Legal and Totum Partners (1). This timely report is further evidence of the need for robust metrics to inform marketing and business development (BD) strategies in law and all professional services firms.
The following explanations of the beatonbenchmarks attributes are designed to highlight what matters most to respondents when they rate your firm. While the content of these explanations is largely intuitive, the relative weight given by respondents to the attributes’ constituent elements is useful in determining where to invest your firm’s effort. To download the full explanation document, click this link:
Beaton has conducted a rigorous factor analysis of the attributes used in the beatonbenchmarks reports. This analysis uses contemporary data to group the attributes measured in our reports, making them easier to interpret and act on.
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