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Law firms uncertain of return on marketing investment

June 5th, 2017 |

Marketing investment has uncertain returns for law firms. This is the headline from a survey of CMOs at 68 of the world’s leading law firms by consulting firms Calibrate Legal and Totum Partners (1). This timely report is further evidence of the need for robust metrics to inform marketing and business development (BD) strategies in law and all professional services firms.

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Posted in Professional Services | No Comments »

Special Report: Market perceptions of IP firms listing on the ASX

May 9th, 2017 |

Report: Our special report into client and market perceptions of public ownership of specialist intellectual property firms is now available for purchase.

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Posted in Professional Services | No Comments »

Attribute explanations for the beatonbenchmarks

April 24th, 2017 |

The following explanations of the beatonbenchmarks attributes are designed to highlight what matters most to respondents when they rate your firm. While the content of these explanations is largely intuitive, the relative weight given by respondents to the attributes’ constituent elements is useful in determining where to invest your firm’s effort.   To download the full explanation document, click this link:

Attribute explanations_beaton

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Posted in beatonbenchmarks, Highlight, Professional Services | No Comments »

Enhancing the beatonbenchmarks with factor analysis

April 5th, 2017 |

Beaton has conducted a rigorous factor analysis of the attributes used in the beatonbenchmarks reports. This analysis uses contemporary data to group the attributes measured in our reports, making them easier to interpret and act on. 

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Posted in beatonbenchmarks, Highlight, Professional Services | No Comments »

Excellent market research starts with a great brief

March 17th, 2017 |

The best market research starts with a clear brief. My post aims to help you, the client, write just such a brief. (more…)

Posted in Highlight, Professional Services | No Comments »

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