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BRW’s Accounting 100 confirms brand as a major battle ground

October 13th, 2011 |

Today's analysis by BRW's Nassim Khadem (13 October 2011) of Australia's accountancy sector confirms the intense battle for market share in the advisory and private client spaces. Given the major differences amongst the four strategic groups: Big 4, mid-size, restructing specialists and the rest, Beaton predicts brand permission as a key competitive dynamic. With Beaton Benchmarks as the only source of robust comparative brand and performance data we continue to provide our insights and interpretation to all contestants.

By George Beatonis a director of Beaton Capital and Beaton Research + Consulting. You can find George on Google+ at +George Beaton.

Posted in Accounting, beatonbenchmarks, Strategy | No Comments »

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