Information, news, techniques and tools in customised research, predictive modelling, advanced analytics and thought leadership
This blog was prompted by a question and comment from a client, who asked “Given we provided a database of 6,320 contacts, and you received completed questionnaires from 180 respondents rating our firm, is that enough? The sample seems small compared to the size of the database.”
If I rephrase our client’s words, what they are asking are two questions:  How do we judge what an adequate sample size is? and  what role the size of the population we are sampling from has in deciding whether our sample is adequate or not? (more…)
In thinking about NPS, I usually focus on two things:
These raise three questions for me. (more…)
Beaton's research amongst 10,000s of clients of professional services firms over the last 10 years shows that perceived price is positively correlated with the value perceived by clients. Yes, that's positively correlated. In other words, the higher the price, the higher the value perceived by current buyers users of the service.
In these days of enormous price-down pressure on every firm in every profession, this finding – that perceived price is positively correlated with perceived value – warrants repeating. And explaining. And testing. And learning to use in practice. That's because it's seems at odds with everyday experience of firms. (more…)
First published in 1966, Geoffrey Blainey's Tyranny of Distance: How Distance Shaped Australia's History examines how Australia's geographical remoteness has been central to shaping our country's history and identity. While the book's title has become common parlance in Australia, the internet now means those living and working in Australia are no longer remote from anywhere, let alone Great Britain, the coloniser.
These three 2013 posts are source of great pride for Beaton Research + Consulting; we invite you to read them. (more…)