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George Beaton

George has guided clients through a wide variety of strategic decisions in his 25 years as an adviser and consultant.

Today, his practice is focused on an eclectic mix of advisory, performance improvement and trouble-shooting assignments in services firms.

His background, in business school teaching combined with his work in public and private companies, universities and governments, gives him deep insights into the challenges and opportunities that leaders and their organisations face.

George’s management experience includes executive director roles in advisory, consulting, communications and marketing research firms, and professorships in leading universities in Australia and South Africa.

He holds MB BCh, MBA and PhD degrees from the University of the Witwatersrand.

George is also a Partner in Beaton Capital and an associate professor at the University of Melbourne.



Articles written

  • 7 Apr, 2015

    Here’s how to help your clients cross-buy

    Helping clients cross-buy is one sure way to grow organically in a stagnant market. Yet so few firms recognise the opportunity. The chart in this post provides empirical evidence that clients actually.... [ Read More ]