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George Beaton

George has guided clients through a wide variety of strategic decisions in his 25 years as an adviser and consultant.

Today, his practice is focused on an eclectic mix of advisory, performance improvement and trouble-shooting assignments in services firms.

His background, in business school teaching combined with his work in public and private companies, universities and governments, gives him deep insights into the challenges and opportunities that leaders and their organisations face.

George’s management experience includes executive director roles in advisory, consulting, communications and marketing research firms, and professorships in leading universities in Australia and South Africa.

He holds MB BCh, MBA and PhD degrees from the University of the Witwatersrand.

George is also a Partner in Beaton Capital and an associate professor at the University of Melbourne.



Articles written

  • 22 Sep, 2014

    What’s the premium in your firm’s brand?

    Flying across Lake Michigan to land at O'Hare airport today, I was recalling what I know about Chicago. One thought led to another and courtesy of in-flight wifi, I thought I’d share some data to chal.... [ Read More ]