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Paul consults with beaton clients to help them develop superior growth strategies and programs, using beaton’s suite of market, client and competitor research.

He helps firms build executional capability and performance, set KPIs, track performance, highlight opportunities and issues, and refine their programs. Paul has lead successful change programs using this approach, both as a marketing director within professional services firms and as a consultant to firms. His ‘hands on’ industry experience helps clients bridge the often messy gap between strategy and execution.

Prior to consulting Paul spent 20 years in international sales and marketing director roles in both B2B and B2C, including Ashurst, Mallesons, Mars, British Airways, Bacardi, Southcorp.

Paul is a director of APSMA – the Asia Pacific Professional Services Marketing Association. He has a BSc (Hons) from Reading University, UK and an executive MBA from Darden business school, West Virginia.



Articles written

  • 12 Dec, 2016

    Client centricity: How to execute and measure ROI

    This post follows beaton’s successful joint webinar with APSMA on 22 November 2016. During this webinar, Paul Hugh-Jones (Partner, beaton) and George Beaton (Executive Chairman, beaton) discuss trends.... [ Read More ]