Paul consults with beaton clients to help them develop superior growth strategies and programs, using beaton’s suite of market, client and competitor research.

He helps firms build executional capability and performance, set KPIs, track performance, highlight opportunities and issues, and refine their programs. Paul has lead successful change programs using this approach, both as a marketing director within professional services firms and as a consultant to firms. His ‘hands on’ industry experience helps clients bridge the often messy gap between strategy and execution.

Prior to consulting Paul spent 20 years in international sales and marketing director roles in both B2B and B2C, including Ashurst, Mallesons, Mars, British Airways, Bacardi, Southcorp.

Paul is a director of APSMA – the Asia Pacific Professional Services Marketing Association. He has a BSc (Hons) from Reading University, UK and an executive MBA from Darden business school, West Virginia.

Articles written

  • 10 Jul, 2017

    Branding in professional services – the new battle front

    Professional services are the final frontier for branding. The period since the millennium has seen the rise of business development and client relationship management to drive competitive growth. The.... [ Read More ]