Client-led Innovation

A special beaton report on the clients of leading professional services firms

Based on clients' feedback, these reports contain actionable insights that help guide your innovation investment strategies. These in-depth surveys of clients, conducted in late 2017 and early 2018, are available in the following professions:


Consulting Engineering

Not a buzzword: Innovation is a challenge

Innovation matters. In an age where clients have more choice in the firms they use, budgets are increasingly constrained, and more work is being done in-house, delivering a compelling value proposition is essential to keeping and growing your firm's business profitability.


Many professional service firms acknowledge that innovation is key, but are lost when considering where to begin and how to progress their innovation agenda. Reasons firms hesitate include:

  • Not knowing where they can get the best returns on their innovation investments

  • Having a culture resistant to changing the way things have always been done

  • Implementing new ideas is risky and they are unsure which ideas have best chance of success

  • Not knowing where there are gaps in the market for competitive differentiation based on innovation

This innovation research from beaton answers these questions and more!

How well do you know what your clients and prospects think?

Only 1 in 7 of clients of consulting engineering firms nominated use of new technology as making the firms they use innovative - 1 in 4 said it was people in the firm that made it innovative

While 3 in 5 clients of law firms consider their own legal departments as innovative, 2 in 3 do not consider their primary law firm as the most innovative firm they know

1 in 4 clients of consulting engineering firms nominated remaining competitive in serving their own customers as the main driver of the innovations in their engineering department

This report explains...

  • What innovation means to clients like yours

  • The benefits of innovation that drive clients to consider a firm

  • What frustrates clients most about lack of innovation in firms like yours

  • Examples of outstanding innovation in professional services firms

  • Implications of clients’ attitudes towards their own innovativeness

  • Examples of clients' internal departments' innovations and the reasons driving them

This report helps you...

  • Identify the innovations in which your clients and prospects are most interested

  • Discover the needs that clients most want addressed and that influence their choice of firm

  • Effectively market your innovations to clients and prospects

  • Improve your innovation investments and strategies to help clients meet their goals

  • Identify gaps in the market to gain competitive advantage

To purchase a report, get in contact with beaton now by pressing the below button or by emailing and one of our account managers will be in touch shortly to discuss your needs


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