a special beaton report on the clients of leading professional services firms
Based on clients' feedback, these reports contain actionable insights that help guide your innovation investment strategies. These in-depth surveys of clients, conducted in late 2017 and early 2018, are available in the following professions:
Not a buzzword: Innovation is a challenge
Innovation matters. In an age where clients have more choice in the firms they use, budgets are increasingly constrained, and more work is being done in-house, delivering a compelling value proposition is essential to keeping and growing your firm's business profitability.
Many professional service firms acknowledge that innovation is key, but are lost when considering where to begin and how to progress their innovation agenda. Reasons firms hesitate include:
Not knowing where they can get the best returns on their innovation investments
Having a culture resistant to changing the way things have always been done
Implementing new ideas is risky and they are unsure which ideas have best chance of success
Not knowing where there are gaps in the market for competitive differentiation based on innovation
This innovation research from beaton answers these questions and more!
How well do you know what your clients and prospects think?
Only 1 in 7 of clients of consulting engineering firms nominated use of new technology as making the firms they use innovative - 1 in 4 said it was people in the firm that made it innovative
While 3 in 5 clients of law firms consider their own legal departments as innovative, 2 in 3 do not consider their primary law firm as the most innovative firm they know
1 in 4 clients of consulting engineering firms nominated remaining competitive in serving their own customers as the main driver of the innovations in their engineering department
What innovation means to clients like yours
The benefits of innovation that drive clients to consider a firm
What frustrates clients most about lack of innovation in firms like yours
Examples of outstanding innovation in professional services firms
Implications of clients’ attitudes towards their own innovativeness
Examples of clients' internal departments' innovations and the reasons driving them
This report explains
This report helps you
Identify the innovations in which your clients and prospects are most interested
Discover the needs that clients most want addressed and that influence their choice of firm
Effectively market your innovations to clients and prospects
Improve your innovation investments and strategies to help clients meet their goals
Identify gaps in the market to gain competitive advantage
Client insights guiding your strategy
This report is one of a series analysing the Voice of Your Clients in the professional services marketplace. Each report focuses on a topic of immediate strategic importance and contains interpreted insights into typical clients’ and prospects’ needs, the drivers of their buying behaviour and satisfaction with the value they receive from professional service firms.
As a leader in professional services research and advice, beaton’s trusted relationship with firms and their clients ensures these reports are based on a relevant cross-section of the market and contain rich, actionable findings.