Marketing / BD / CRM Effectiveness
A special beaton report on the clients of leading professional services firms
Based on clients' feedback, these reports contain actionable insights that help guide your marketing, business development and client relationship management investment strategies. These in-depth surveys of clients, conducted in late 2017 and early 2018, are available in the following professions:
Client centricity is key to growing your firm's business profitability
Reaching new and retaining existing clients is one of the core pressures facing professional service firms as their industries experience disruption and transformation. Tightening budgets mean firms have to strategically target their engagement activities and make evidence-based investment decisions.
With more tools than ever to engage their clients, many firms struggle to quantify the effectiveness of various marketing, business development and client relationship management activities. Other firms worry whether in a crowded marketplace their engagement activities will get lost in the noise or become burdensome on their clients and prospects.
This Marketing/BD/CRM effectiveness research from beaton answers these questions and more!
Are you keeping up with the client engagement activities of your competitors?
More marketing and BD activities are taking on social media: 2 in 5 consulting engineering clients clients see regular social media activity by consulting firms; 1 in 3 legal clients see activity by law firms
While only 1 in 3 consulting engineering clients report that they have been approached several times a year with speculative proposals from firms, only 1 in 2 legal and accounting clients do
Firms are investing in online relationship management, where 2 in 5 of all clients report that they are providing feedback to their professional service firms online
This report explains...
Which marketing and business development activities are most influential on clients choosing a firm
Which client relationship management activities are most influential on a client’s relationship with their firm
The frequency and preferred exposure to a professional service firm’s CRM, BD and Marketing activities
What drives clients satisfaction with a client relationship partner
This report helps you...
Focus and prioritise how your firm engages with clients and prospects
Identify market gaps in Marketing, BD and CRM activities that your firm can exploit
Identify where in the marketplace your competitors are not engaging their clients
Increase your consideration by prospects
Increase client satisfaction, relationship health, recommendation and repeat use
Optimise your marketing strategies