Marketing / BD / CRM Effectiveness
A special beaton report on the clients of leading professional services firms
Based on clients' feedback, these reports contain actionable insights that help guide your marketing, business development and client relationship management investment strategies. These in-depth surveys of clients, conducted in late 2017 and early 2018, are available in the following professions:
Client centricity is key to growing your firm's business profitability
Reaching new and retaining existing clients is one of the core pressures facing professional service firms as their industries experience disruption and transformation. Tightening budgets mean firms have to strategically target their engagement activities and make evidence-based investment decisions.
With more tools than ever to engage their clients, many firms struggle to quantify the effectiveness of various marketing, business development and client relationship management activities. Other firms worry whether in a crowded marketplace their engagement activities will get lost in the noise or become burdensome on their clients and prospects.
This Marketing/BD/CRM effectiveness research from beaton answers these questions and more!