Inbound Social Media
A special beaton report on the clients of
leading professional services firms
Based on clients' feedback, this report contains actionable insights that help guide your social media and digital content strategies. This in-depth survey of clients, conducted in late 2017 and early 2018, is available only for Accounting
Firms in other professions interested in collaborating with beaton and running this study in their own markets should contact us via firstname.lastname@example.org and one of our account managers will be in touch
More than clickbait: The opportunities of social media are real
As social media channels consolidate from mass appeal to a core user base, they undergo an evolution from broadcast medium to digital content platforms. Increasingly, clients are turning to these platforms as avenues for finding information of professional interest, the sources of which become candidates for their organisation's business.
In the current marketplace, many firms are not even on social media, let alone be in a position to fully leverage the opportunities afforded by a platform. There is little guidance for firms' use of social media and how to best develop their digital strategies. What content is most appealing? How do firms maximise engagement and secure the network effects that brings? On which platforms and channels should firms focus?
This social media and inbound digital marketing research from beaton answers these questions and more!
On how many platforms do you engage the market?
Of the accounting clients who use Facebook and have seen business-related ads, 1 in 4 saw ads from accounting firms
1 in 4 clients are happy to be kept informed of accounting-related news from the blogs and websites of their accounting firms
2 in 5 clients reported that they shared content they found on social media internally within their organisation
This report explains...
Which digital content platforms clients use most for business and personal use
How often they use digital content platforms
Clients' and prospects' preferences on digital content consumption
The purposes for which they use different digital content platforms
Which platforms are considered most credible and receive highest engagement
The platforms on which clients have seen digital advertising and their effectiveness
This report helps you...
Assess the effectiveness of your current social media and digital content strategies
Understand how clients and prospects are using technology
Target your digital investments in the platforms that maximise returns
Implement a diversified growth strategy with both organic content and sponsored content in the most relevant channels
Improve your communications on each digital content platform to increase engagement with your market