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Top priorities for leading professional services firms

In a phrase, the singular priority of leading professional services firms is profitable growth. So when some 50 invited CMOs and CBDOs of the world's leading PSFs gathered for the inaugural Gro Pro conference in Baltimore recently there were no surprises in the issues on which they focused. In the pre-meeting poll and throughout the discussions brand-building, business development and CRM dominated the thoughts of leading marketing and sales practitioners from accounting, law, management consulting, search and several other professions. Some insightful case studies in the use of social media lit up imaginations, but the hard yards were done on these main themes and the associated issues of a

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