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Best in class marketing and BD teams in professional services firms

Drawing on Catapult Growth Partners’ real world, hands-on experience we have analyzed what distinguishes excellent marketing and business development teams in professional services firms. It's not rocket science, but it is surprising how few firms strive for, let alone achieve best practice. First, a high-performing team is separated from the pack the clear understanding of their raison d'être by the firm’s leadership, i.e. the managing partner and CMO/CBDO, and the team. The best teams get up early in the morning with a single-minded purpose: Grow revenue. While it seems obvious, it is surprising how many teams fail to have this burned into their psyches. Run-of-the-mill teams are often fil

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