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Three reasons professional services firms need more research

There are at least three reasons why professional services firms need to use more research in making decisions. I am referring to research about their markets, clients, competitors and staff. A medley of some of my recent BRW posts summarises key reasons why firms should rely on more research. It points to why firms that do use research have an edge over those that don’t. Strategy The first reason firms need more research is to inform the decisions that constitute their business strategy. This was published in BRW on March 26 this year. Countless hours will go into innumerable pages of analysis to support discussions at partners' retreats. To what end? Decisions will be made–that’s the easy

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