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The three things that create value for clients

The three things that create value for clients jumped out at me during the excellent 2015 APSMA conference 'Reframe the future' in Sydney on the different market forces, challenges and opportunities facing professional services. There were many points of view on the future covering disruption, economics, neuroscience, CEOs, CMOs, creative agencies, investment bankers, procurement experts and our own Beaton research. Not surprisingly every session touched on clients and consumers, their changing expectations and what it is that they truly value. Three things that create value for clients Three things came through repeatedly, and whilst they were articulated from different perspectives, when c

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