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In today’s Q&A on Research.Reveal. George Beaton talks with Michael McGlynn, Head of Marketing & Communications for Tonkin + Taylor, a leading New Zealand-based built environment & consulting engineering professional services firm Finalist in the 2019 TVNZ NZ Marketing Awards. The conversation is about CX, the holy grail for marketing-savvy B2C and B2B companies seeking to manage customers' experience over the duration of their relationship. Professional services are starting to discover the concept and value of CX. What better way to learn more about this important trend than to… hear from Michael who is well down the CX path, and let our readers know about the opportunity to join beaton's