In today’s Q&A on Research.Reveal. George Beaton talks with Michael McGlynn, Head of Marketing & Communications for Tonkin + Taylor, a leading New Zealand-based built environment & consulting engineering professional services firm Finalist in the 2019 TVNZ NZ Marketing Awards. The conversation is about CX, the holy grail for marketing-savvy B2C and B2B companies seeking to manage customers' experience over the duration of their relationship. Professional services are starting