Feedback is good for an architect's business
'Feedback is good for an architect's business' paraphrases a headline in the august Journal of the Royal Institute of British Architects. The architectural profession depends heavily on repeat clients and recommendations; in some firms >90% of annual income is from these two sources. Yet independent research shows that other than sometimes perfunctory post-occupancy surveys, architects collect little or no systematic feedback from their clients. Source: Royal Institute of Bri