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'Feedback is good for an architect's business' paraphrases a headline in the august Journal of the Royal Institute of British Architects. The architectural profession depends heavily on repeat clients and recommendations; in some firms >90% of annual income is from these two sources. Yet independent research shows that other than sometimes perfunctory post-occupancy surveys, architects collect little or no systematic feedback from their clients. Source: Royal Institute of British Architects Journal Let alone, do architects use client feedback data to improve the value they deliver to their clients or lift the effectiveness of their own client retention and business development performance. A