March 17, 2017

The best market research starts with a clear brief. My post aims to help you, the client, write just such a brief.

When you prepare a brief you are thinking through the details - why, who, how, when, what, how much. Of equal importance is how the details relate to the b...

March 10, 2017

In professional and personal life, feedback is like oxygen. Without enough oxygen, our bodies can’t function effectively. So too with feedback. Without feedback, the value we deliver to clients is sub-optimal. Like oxygen and our bodies, feedback is the essence of prof...

March 8, 2017

The 2017 Client Choice Awards gala dinner and ceremony were a memorable celebration of professional services excellence. Some 300 representatives of firms, sponsors, and supporting associations gathered in Sydney on 7 March to applaud the Australian and New Zealand win...

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