More from the beaton blog


  • George Beaton

Clients' are the only votes when you win a Client Choice Award

beaton and our sister company FirmChecker are delighted to have announced the Winners in the 2021 Client Choice Awards. A full page of Winners was published in the Australian Financial Review today, all firms have been notified by email and full details may be found on the Client Choice Awards website.

Award categories

There are 60 categories in the 2021 Awards. To the 2020 awards, we have added profession-specifc awards in innovation and CX given the increasing focus on these aspects of competing and service delivery. As well, there are more specialist awards than in 2020 for firms in accounting, built and natural environment consulting and law with annual revenue <$30m.


In 2021 we celebrate 42 firms and 4 practitioners as Winners across Australia and New Zealand.

Some like Accru, HLB Mann Judd, Phillips Ormonde Fitzpatrick, Golder and ETHOS URBAN won more than one Award.

Pleasingly, there many newcomers ranging from the big end of town in New Zealand like KPMG and PwC to smaller boutiques like Equitas Law and AIM S in Australia, and in the built and natural environment professions firms like URBIS, ETHOS URBAN, Resonate and Lawson Surveys.

The biggest news when we announced the Finalists was the advent of larger architectural, quantity surveying, urban planning and project management firms. As noted above, several went on to win an award on debut. In Research. Reveal. last year, we commented on the blurring of traditional boundaries and continuing consolidation in built and natural environment consulting. The new contenders in the Client Choice Awards seem to be providing additional evidence of these trends.

Our sponsors and supporting professional associations

Our post Partners make our world go round gratefully acknowledges the invaluable support for the Awards from our sponsors and professional associations.

Our returning sponsors are NAB, the Government of Victoria, FeeSynergy, Bombora, the Master of Legal Business from the College of Law, SCD Advisory, CXINLAW and IP Australia. Our first timers are LEAP, Accountancy Insurance, Standards Australia, Legally Yours, DELTEK and M4D.

We also acknowledge the vital support of the Association of Consulting Architects, ACE New Zealand, Consult Australia, AIQS and eight other professional societies. These visionaries recognise the value to their members of receiving high quality feedback from their clients.

Thank you all!

Heads-up: Client Choice Festival

beaton and FirmChecker are excited to announce the inaugural Client Choice Festival 2021, an online celebration of excellence and thought leadership in professional services running from 11th to 13th May.

All firms and practitioners are invited to participate in this online conference. Early bird discounted tickets are available now until 13th April. Secure a spot for you and your team!

Thanks to the beaton and FirmChecker team

Last, but by no means least, I thank the eight members of the beaton and FirmChecker team who are making all this and more happen: Ben Farrow, Grant Hollings, James Hampel, Jordan Webb, Lynda Dean, Marc Ewen and the joint conductors of this orchestra, Ewa Foroncewicz and Shanan Kan.