George Beaton

Dr George Beaton - Executive Chairman

George has guided beaton’s clients through a wide variety of strategic decisions in his 30+ years as an adviser and researcher.


His background in business school teaching combined with his work in professional services firms, public and private companies, universities and governments gives him deep insights into the challenges and opportunities that leaders and their organisations face.

George’s management experience includes founder and executive director roles in consulting, communications and marketing research firms, and professorships in leading universities in Australia and South Africa.

He holds MBBCh, MBA and PhD degrees. George was a senior fellow in the University of Melbourne business and law schools for 30 years and now chairs the College of Law program board for the Master of Legal Business innovative suite of qualifications.


George has authored two books on the legal services industry:


Libby Maynard – Partner  

Libby works with beaton’s clients to help them win, retain and grow business and deliver value to their clients in sustainably profitable ways. She creates order out of chaos, works at both strategic and operational levels, combines creativity with strong analytical skills and big picture thinking, sets clear priorities and readily engages stakeholders at all levels.

Libby has been instrumental in designing and executing major marketing, pricing and client service programs and winning significant competitive bids to corporates and governments.  In addition, she has trained and coached in legal, consulting engineering, patent attorney, accounting and consulting, and financial services firms. Her approach is based on sound research, evidence and analysis and grounded in practicality.

Libby has held senior leadership roles in marketing and business development, pricing and legal project management. She commenced her career as a lawyer and worked as a management consultant with an international firm and her own consultancy. 

Libby has an LLB from Monash University, an MBA from the Melbourne and London Business Schools, is a Fulbright Scholar, and a graduate of the AICD.


Kim Wiegand – Partner  

Kim supports the growing number of firms that are seeking to improve the sophistication of their approach to client and market engagement.


Kim works with firms’ leadership and marketing and business development teams to implement purposeful projects improving client experience, growing revenue streams, developing networks, and having quality client conversations. She coaches partners and senior leaders on individual practice and skill development, leading to practice growth.


She has 10+ years in senior marketing and business development leadership roles, managing teams and stakeholders across Australia and the United Kingdom. Kim leans on her broad background to advise on the full mix of strategic marketing and business development. 

Kim facilitates the Marketing and Client Experience module of the Queensland Law Society Practice Management Course and regularly presents through industry associations. She holds a Bachelor of Business from Queensland University of Technology.

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Paul Bonomy – Partner

Paul is focused on helping beaton’s clients outperform in their served markets.

He assists firms’ leadership in the development and execution of strategy to deliver profitable growth. Specifically, he provides advice on client programs, pricing approaches, negotiation techniques and developing high value interactions with clients. He works with executive leadership groups and in a personal coaching capacity with partners. 

Paul’s background includes accounting, sales and negotiation. He has consulted to large accounting and law firms. For over a decade he led Freehills business development and then, with the merger, was Herbert Smith Freehills CMO heading the global business development team. 

Paul has a BCom from Wollongong University.

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John Clay – Partner  

John is passionate about helping beaton’s clients deliver first-class customer experience through highly engaged staff to achieve returns for all stakeholders.

He is a recognised marketing, communications and business development adviser for professional services, corporate and government organisations. His experience covers segmentation, strategy and planning, brand positioning and reputation management, client engagement, key account management, major pursuits and internal stakeholder empowerment. 

He has held senior leadership roles with Arup, URS, Telstra and British Telecom. He built and nurtured marketing, communications and business development professionals – and through his collaborative style delivered significant outcomes for these organisations.

John teaches marketing at the University of Technology, Sydney. He is a board member of the Australian Marketing Institute and a member of the Australian Institute of Company Directors. He holds an MBA from the University of Nottingham and qualifications in business analysis from the University of Lancaster.

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Jon Huxley – Partner  

Jon’s passion is in helping beaton’s clients deliver profitable growth for their businesses.

He is a recognised client-facing specialist and business development adviser for professional services and corporations. Jon’s experience covers strategy and planning, client engagement, process improvement, leading and delivering training and development programmes, coaching of client-facing teams as well as establishing and leading key client programmes. Jon is passionate about helping business leaders identify and improve the critical issues and opportunities in their business to achieve profitable growth. 

He has 10+ years in senior business development leadership roles with Beca and PwC, New Zealand’s two largest professional services firms. While General Manager of Business Development at Beca, Jon was proud to be associated with the firm’s serial success in the Client Choice Awards. His experience prior to that with ANZ Bank gives him a unique level of business insight and a strong understanding of how businesses operate.

Jon holds an Honours Degree in Business from Sheffield Hallam University in the UK.

Paul Hugh-Jones

Paul Hugh-Jones - Partner

Paul consults with beaton’s clients to help them develop superior growth strategies and programs, using beaton’s suite of market, client and competitor information products and research insights.

He helps firms build executional capability and performance, set KPIs, track performance, highlight opportunities and issues, and refine their programs. 

Paul has led successful change programs using this approach, both as a CMO within professional services firms and as a consultant to firms. 

Prior to consulting Paul spent 20 years in international sales and marketing director roles in both B2B and B2C, including Ashurst, Mallesons, Mars, British Airways and Bacardi.

Paul has a BSc (Hons) from Reading University, UK and an executive MBA from Darden business school, West Virginia.

David Goener

David Goener - Partner

David advises beaton’s clients on the application of strategic insights that professional services firms derive from our suite of information and research products. Having been a former client of beaton, he is well placed to assist clients identify where evidence can inform and enhance strategic decisions.

Drawing on extensive senior leadership experience in Queensland’s largest professional services firms, BDO and McCullough Robertson, David also advises clients on business strategy, partner performance management, pricing and regularly facilitates strategic planning conferences.

A Fellow of the Financial Services Institute of Australasia and Graduate of the Australian Institute of Company Directors, David holds a BCom from Griffith University and a Certificate in Financial Markets from FINSIA.